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POWERLINE LEADS

Online and Offline Privacy and Security Policy

Last Updated: August 13, 2020

Powerline Group (“Powerline Leads”, “we,” “us” or “our”) cares about data privacy and security; hence, we provide this Privacy Policy as a service to consumers (“you”) and others (“you”) who want to learn more about the data we handle and how we use it. By using www.powerlineleads.com website as well as any other media form, media channel, mobile website or mobile application related, linked, or otherwise connected thereto (collectively, the “Site”), you agree to the collection and use of information in accordance with our online and offline privacy policy, as well as our security policy.

Please be advised the Site is hosted in the United States. If you access the Site from the European Union, Asia, or any other region of the world with laws or other requirements governing personal data collection, use, or disclosure that differ from applicable laws in the United States, then through your continued use of the Site, you are transferring your data to the United States, and you expressly consent to have your data transferred to and processed in the United States.

Furthermore, we do not knowingly accept, request, or solicit information from children or knowingly market to children. Therefore, in accordance with the U.S. Children’s Online Privacy Protection Act, if we receive actual knowledge that anyone under the age of 13 has provided personal information to us without the requisite and verifiable parental consent, we will delete that information from the Site as quickly as is reasonably practical.

I. INTRODUCTION TO POWERLINE GROUP’S SERVICES

Powerline Group and its various affiliates and subsidiaries sell and provide a wide variety of data management, distribution, analytic and marketing services, which help our clients and the platforms and partners they work with to provide more relevant marketing and communications, and to understand their consumers better. These clients may reach their customers and others, for instance, through direct mail, email, display, mobile and multi-media channels.

Most of the information that we handle is not collected on this website, but rather through relationships we have with other companies such as data suppliers, business partners (such as ad networks and other online partners), data services providers, agencies and our clients.

II. OUR SERVICES, AND HOW WE USE PERSONAL INFORMATION

We use and sell or make available Personal Information for various purposes. For instance:

  1. We help marketers to deliver, target and optimize direct mail and email campaigns, display, mobile and social media marketing;
  2. We help marketers to measure the effectiveness of ad campaigns (online and offline), such as by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases;
  3. We provide other data services, such as (but not limited to) verification, record look-ups, anti-fraud services, B2B records and services, and other analytics and database tools.

The aforementioned is not necessarily an exclusive description of the ways we may employ Personal Information and other data. Generally, however, by permitting marketers to reference Personal Information and other data when they send offers to their customers and others, we do so to help increase the likelihood that marketers will send relevant and desired, rather than unwanted offers, content, coupons and ads.

III. THE TYPES OF DATA THAT WE OBTAIN AND USE

Powerline Group receives data from, and handles data on behalf of, a variety of consumer-facing companies, applications and services, business-facing companies, and data compilers and suppliers.

We also may obtain data through public sources, such as census data and other public records. Some of the data we receive, use, and sell or make available are Personal Information or is linked to Personal Information.

Personal Information pertains to any information that we could use to identify an individual, for instance, name, postal address, telephone number or email address. This does not include personal information that is encoded or anonymized.

In addition, some of our services involve using and making available business-to-business (B2B) data, which is obtained from a number of sources, including but not limited to public directories, filings and publications, surveys and subscriptions.

We also collect certain information when you visit any of our websites.

IV. DATA COLLECTED ON OUR WEBSITE

This website itself is primarily directed to businesses that may wish to use our services, but we welcome consumers who want to know more about our services. When you access this website or engage with us by email, we may collect Personal Information.

When you provide us with information through our website, such as to request or download information, sign up for a newsletter, event or service, or log in to a service or application we provide, we may request and you may provide certain Personal Information to us. We may use your Personal Information for any business purpose, including to administer your account and provide you services, to send communications and administrative emails, to respond to your inquiries, and to send marketing and product update messages. We may also use it to analyze how customers are using our website or services.

We may collect or store the above information by using cookies, web beacons, and similar technologies, and may target or retarget ads to you using those cookies, device identifiers, or similar technologies, when you browse the Internet or use your mobile device. We may combine any information including Personal Information you provide to us.

While we would be sorry to see you go, you can unsubscribe from our corporate emails by accessing the “opt out” or “unsubscribe” (or similar) link we provide in the footer of each email that we send. Keep in mind, however, that even if you delete your account, we may retain your Personal Information to comply with laws, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations, enforce our agreements and policies, and take other actions permitted by law. Note that even if you unsubscribe or opt-out, we may still send you communications related to your use of and transactions with our services.

V. HOW WE WORK WITH AND SHARE DATA WITH THIRD PARTIES

Powerline Group may share data, including Personal Information and Data Segments, as follows:

  1. Agents and Service Providers: We may share data, including Personal Information and Data Segments, with agents, business partners and service providers who work on our behalf, or to help us provide services requested by our customers, including to perform any of the services described in this Privacy Policy. We may, for instance, share data to help send or target advertising on behalf of our clients (or ourselves), to measure campaigns, inform future campaigns or even for analytical purposes. We may do so to facilitate the sending of display media, email, or other requested services.
  2. Partners: We may share data, including Personal Information and Data Segments, with business and data partners (such as business partners who provide to marketers their own applications or data services) or with clients, to help provide more tailored advertising and for analytical purposes.
  3. Corporate transfers: If Powerline Group or its significant assets are purchased by another entity, our data will likely be transferred to that entity, including for due diligence prior to any such potential purchase.
  4. Affiliates, Parents and Subsidiaries: We may share some or all of the data in our possession with affiliated or subsidiary companies.
  5. As Required by Law or to Protect Any Party: Powerline Group may disclose data if we believe in good faith that such disclosure is necessary to (1) comply with relevant laws or to respond to subpoenas or warrants served on us; or (2) to protect or otherwise defend the rights, property or safety of Powerline Group or any other party.
  6. Data We Collect on Our Website: We use data that you provide to us on our website to market; we may use this data for our business purposes. For instance, if you provide us with your name and email address, we may put your info into our proprietary database and send you newsletters about our company, our services, and events. We would usually provide you a way to opt out of these emails, through a link in the email footer.

VI. COOKIES, WEB PIXELS, AND SIMILAR TECHNOLOGIES

This section provides more information about cookies and similar technologies that we and our business partners may use, and how they work.

  1. Cookies. Cookies are small text files that websites and other online services use to store information about users on users’ own computers. For instance, cookies can be used to store sign-in credentials so that you don’t have to enter them each time you return to a website, or to store other information to make web viewing more customized or efficient upon future visits. Cookies may also store a unique identifier tied to your computer so that web services and content and advertising networks can recognize you across visits to different websites.
  2. Pixels or web beacons. Pixels or web beacons may also communicate information from your Internet browser to a web server. Pixels can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Web beacon, the Internet Protocol (IP) address of your computer, and the URL of the web page from which the Web beacon was viewed. We sometimes work with third parties to enhance our services (e.g. for purposes of retargeting and tailoring ads, or placing browser cookies). These partners may set and access their own cookies, pixel tags and similar technologies on your device, which may have cookies with varying expiration periods. Those partners may, likewise, collect various types of anonymous or de-identified information about your browser, device, or browsing activities through use of these cookies.

We employ cookies and similar technologies to keep track of your local computer’s settings such as which account you have logged into and notification settings. We may also place cookies when you open an email that we send, in order to help understand how email recipients respond to email campaigns, or to learn more (or help our clients learn more) about those recipients. We may expand our use of cookies to save additional data as new features are added to the Service.

When you visit our website, we may place cookies to help us target or re-target marketing to you when you visit other websites or web or mobile applications – for instance, to tell you about our services, events and other information about our company.

We may use third-party website analytic tools such as Google Analytics on our website that employ cookies to collect certain information concerning your use of our Services.

You can configure your internet browser to warn you each time a cookie is being sent or to refuse all or certain cookies completely. However, this may interfere with the functionality of your web browsing or your ability to fully use many websites. Further information about the procedure to follow in order to disable cookies can be found on your Internet browser provider's website via your help screen.

VII. SOCIAL MEDIA AND THIRD-PARTY ACCOUNT

As part of the functionality of the Site, you may link your social media accounts or online accounts you have with third-party service providers (each such account, a “Third-Party Account”) by either: (1) providing your Third-Party Account login information through the Site; or (2) allowing us to access your Third-Party Account, as is permitted under the applicable terms and conditions that govern your use of each Third-Party Account.

You represent and warrant that you are entitled to disclose your Third-Party Account login information to us and/or grant us access to your Third-Party Account, without breach by you of any of the terms and conditions that govern your use of the applicable Third-Party Account, and without obligating us to pay any fees or making us subject to any usage limitations imposed by the third-party service provider of the Third-Party Account.

By granting us access to any Third-Party Accounts, you understand that (1) we may access, make available, and store (if applicable) any content that you have provided to and stored in your Third-Party Account (the “Social Network Content”) so that it is available on and through the Site via your account, including without limitation any friend lists, email address book or contacts list, and (2) we may submit to and receive from your Third-Party Account additional information to the extent you are notified when you link your account with the Third-Party Account.

Depending on the Third-Party Accounts you choose and subject to the privacy settings that you have set in such Third-Party Accounts, personally identifiable information (PII) that you post to your Third-Party Accounts may be available on and through your account on the Site.

Please note that your relationship with the third-party service providers associated with your third-party accounts is governed solely by your agreement(s) with such third-party service providers. We make no effort to review any Social Network Content for any purpose, including but not limited to, for accuracy, legality, or non-infringement, and we are not responsible for any Social Network Content.

Please note that if a Third-Party Account or associated service becomes unavailable or our access to such Third-Party Account is terminated by the third-party service provider, the Social Network Content may no longer be available on and through the Site. You will have the ability to disable the connection between your account on the Site and your Third-Party Accounts at any time.

You can deactivate the connection between the Site and your Third-Party Account by contacting us using the contact information below or through your account settings (if applicable). We will attempt to delete any information stored on our servers that was obtained through such Third-Party Account, except the username and profile picture that become associated with your account.

VIII. SECURITY AND DATA INTEGRITY

We will maintain certain data that you transmit to the Site for the purpose of managing the Site, as well as data relating to your use of the Site. Although we perform regular routine backups of data, you are solely responsible for all data that you transmit or that relates to any activity you have undertaken using the Site.

Powerline Group takes steps to ensure that the data we possess is housed and transmitted securely. These steps may include various methods of physical and electronic security, firewall protections, encryption and hashing of data, and access controls to Personal Information.

We will only keep your Personal Information for as long as we reasonably require and, in any event, only for as long as the Data Protection Legislation allows.

Where you have chosen a password, which allows you to access certain parts of the Site, you are responsible for keeping this password confidential. We advise you not to share your password or your login credentials with anyone.

However, although we will take steps to protect your Personal Information, neither we nor any platform can guarantee 100 percent safety from hacks or illegal intrusion, so this Privacy Policy does not guarantee against that possibility. You agree that we shall have no liability to you for any loss or corruption of any such data, and you hereby waive any right of action against us arising from any such loss or corruption of such data.

Any transmission is therefore at your own risk.

IX. CHANGES TO THIS PRIVACY AND SECURITY POLICY

This Privacy and Security Policy is effective as of August 13, 2020 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Site after we post any modifications to the Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

X. QUESTIONS OR CONCERNS

In order to address any questions or concerns about Powerline Group’s privacy efforts or data products, or to resolve a complaint regarding the Site, please contact us at:

Powerline Leads
1660 Route 112 - Suite F, Port Jefferson Station, NY 11776
888-219-4104
support@powerlineleads.com