Verified email addresses make up high-quality email databases, which would most certainly play crucial roles in the success of email marketing campaigns. Imagine the number of possible leads, the USA alone is a gold mine of leads! Whether it is real estate agent email lists, healthcare email lists, or a restaurant email address list, every list is only as effective as the quality of the addresses/leads included in it.
These lists, which could be conveniently purchased from a reputable source, would be a great help in increasing your conversion rates, which reflects the number of leads you were able to turn into clients.
There are of course several factors that affect conversion rates. This time, however, we’ll discuss how you could further increase the value of your email marketing lists through segmentation and consequently, increase your conversion rates.
Email Marketing Campaign Success through High Conversion Rates
You build your email campaign on high-quality email leads and contact information. You then work on convincing these leads to buy your product or service. The number of leads that become customers dictate your conversion rate.
Let’s say from 1000 interactions with your leads, you had 40 conversions. This means that your conversion rate is 4%. How? That’s the number of conversions divided by the total number of interactions tracked during the same period. So, that’s 40 ÷ 1000 = 0.04 or 4%.
Of course, any business would want to increase their conversion rate! This is where Conversion Rate Optimization (CRO) comes in.
CRO means establishing an awesome and satisfying user experience so that your visitors will be compelled to buy your product. Through CRO, you can track how many leads your content attracted and how many of those were converted into buyers.
There are various ways to increase your conversion rate. However, there are factors that could contribute to a lower email marketing conversion rate. These things are worth a hard, long look.
- You may not be communicating your goals, and your calls to action may not be strong or effective enough.
- You may not be reaching the right audience for your product. This is where purchasing B2C or B2B email lists from sources like Powerline Leads come in handy. They help you efficiently reach your target market.
- Your content may not be what your leads want to see, hence, segmentation could help you send the right content to the right leads.
- You may not be keeping track of your campaign data, so you’re not privy to what’s happening on the backend.
A Targeted Email List Can Make A Difference
A leads list is believed to be the foundation of an email campaign. To ensure that the foundation is well-managed, ensure to continuously expand and segment it.
Email Segmentation At Its Finest
Segmentation is the process of categorizing a whole database into smaller, more specific lists. This generic and simple process is adopted by billions of businesses regardless of the industry they belong to as it greatly impacts the marketing campaign and the brand as a whole.
After successfully dividing your list of emails into specific segments, you get a better chance of sending the right messages to the right people at the right time. Segmentation is at its finest when done accurately, thoroughly, and consistently.
Email Segmentation Made Simple
A well-crafted email campaign sent to a well-segmented leads list helps with customer retention, which consequently promotes your brand and boosts your profits. Here are simple steps you can take to segment your database and to generate higher conversion rates from it.
Take a Look at the Big Picture
First and foremost, you need to have a full grasp of how your email provider generates and analyzes data. From there, you’ll know how to leverage the resources provided so that you can efficiently evaluate your progress.
Be Sternly Determined
You need to set your goals as clear and as specific as possible; it will be easier for you to know what lists you want.
Are you segmenting a list to increase your conversion rates, or to merely drive traffic to your webpage? Once you’ve established your goals, be more specific. Are you segmenting a list to increase your conversion rates by 50% after 2 email blasts, or to merely drive traffic to your webpage by having 10 new visits per day?
Segmenting a mailing list is a pretty basic task, but you’ll end up creating useless lists if you’re not sure why you’re creating them in the first place.
There is a wide-range of factors proven to be effective in segmentation, but not all are necessarily suitable for your brand.
Pay attention to what your business needs are. Will segmenting your email marketing database by geographic location make sense? Or will opting for lists based on demographic information will work better?
Take Advantage of Segmentation’s Full Potential
Coming up with thoroughly segmented lists alone won’t give you the conversion rates you want. It’s just the start of your email marketing journey.
Send emails to your audience based on their preferences. All businesses are trying to earn money, everyone knows that, but your audience doesn’t need to be directly reminded that you only need them for their money. Promotional emails do help now and then, but more often, send them emails that are educational or beneficial for them.
“It takes two to tango”, and it takes two of you, sender and receiver, for an email campaign to work. Utilize it not only to boost your brand or your sales but to nurture your relationship with them.
Like how you carefully customized your email lists, you have to wisely craft and send personalized emails. Always appeal to your readers’ human emotions and needs. Again, the end game in segmentation is to send the right messages to the right people at the right time.
A well-segmented email database goes a long way in optimizing your email marketing solutions. Your business is now catering to an audience that will care about what products, services, and information you offer. Overall, email segmentation greatly aids in engaging your leads, building brand loyalty, and improving your conversion rates.