What Is Mass Email Marketing and Is It Right For Your Business? Mass email marketing represents a marketing strategy where an email is sent to a large group of people at the same time. It may be informational, promotional, or anything that could lead to increased...
What Is A Buyer Persona, and How Do You Create One For Your Business? One of the key things needed to have a successful business are having defined buyer personas of people who will purchase your product. Okay, so let’s say you’ve finally figured out an...
Persistence In Sales: The Key To Successful Sales Results Goals are key motivators in driving persistence in sales. Aiming for a mere average number isn’t motivating enough; in sales, the sky’s the limit. In general, individuals measure and reach success differently....
What Is Lifestyle Segmentation and How It Can Help Your Business Narrowing your leads into more specific market segments can go a long way. Lifestyle segmentation, for instance, gives you an edge ahead of your competitors. When thinking of the perfect product or...
How To Find and Create A Target Audience For Your Business Every business has this goal in common: make as many sales and as much profit as possible. This goal, however, is not something that happens overnight. It takes time by using valuable resources and exceptional...
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